Products that exceed consumer expectations
Our business idea is to offer sustainable and healthy ready-to-eat products that exceed consumers’ expectations in taste and quality—every time.
With modern technology, deep specialist knowledge of ripening processes, and leading expertise in raw materials and the food industry, Swedlog works to create greater value across the entire value chain. As a company, we honor our responsibility to source, handle, ripen, and deliver high-quality products.
A sustainable evolution — on nature’s terms
Swedlog’s roots are in fruit and vegetable packing. For many years, we have worked closely with both the produce itself and suppliers—and we kept seeing the same problems return. Inconsistent quality, short shelf life, and significant waste were long a well-known system failure in the fruit value chain. Fruit that looked good on the outside but disappointed once cut open was an issue the entire industry has lived with for a long time. For consumers, it was a gamble.
As experienced players in the fruit and vegetable sector, we knew this wasn’t about isolated mistakes or temporary fluctuations. The system failure was widespread. But when we came into contact with a new, groundbreaking ripening technology, we finally saw the solution. It was a sustainable evolution—and it also became an evolution for us as a company.
The moment that changed everything
34 %
of consumers avoided buying avocados because they were rarely satisfied with the quality.
91 %
of consumers never contact the store after purchasing a poor-quality avocado.
61 %
consider both price and quality important when buying avocados.
96 %
of consumers would buy avocados more often if quality and shelf life were improved.
The decisive shift came when, by chance, we came into contact with a new and groundbreaking ripening technology. For the first time, we didn’t just see the problem — we saw that there was also a solution.
A technology that didn’t force rapid ripening, but instead recreated the natural process. One that respected the fruit’s origin, biology and natural rhythm. Where data, precision and understanding replaced shortcuts and guesswork.
For us, it was immediately clear: this was an opportunity to do more than improve a product. This was a chance to create positive and sustainable change across the entire value chain.
Our market research (figures above) confirmed what we already knew.
Sustainable ripening — for real
In 2023, we began working with algorithm-driven ripening. By recreating the fruit’s natural ripening process in controlled ripening rooms—with precise control of temperature, oxygen, carbon dioxide, and ethylene—the fruit can ripen without stress, from the inside out.
When ripening works, real value is created. Quality is assured, waste is reduced, and trust grows—from grower to consumer. For us, sustainability isn’t an ambition—it’s a measurable outcome.
We make it possible for everyone to eat healthy—without wasting nature’s resources.
No fruit should go to waste
Every piece of fruit that is grown deserves to make it all the way to the table with its flavor and nutritional value intact. That’s why we do everything we can to protect nature’s own resources.
Our vision is to make Hållbar mognad fruit the standard on every menu and in every home.
Predictable quality supports better eating habits
We make it easy to choose healthy. With fruit that always delivers on its promise, waste decreases and planning becomes easier—at home, in retail, and in restaurants.
Our values
Swedlog is guided by four core values that shape our decisions every day. They help us make sound choices, deliver reliable quality and care for both people and resources in the most sustainable way possible.
Sustainability at every level
Quality in every step
Innovation in everything we do
Knowledge is healthy
Sustainability at every level
We take a long-term view in every decision — for nature and its resources, for people and for the economy. We protect the planet’s resources, reduce waste and use what we have responsibly.
We stand for safe working environments, fair conditions and respect for everyone we work with. By taking responsibility at every level, we build something that truly lasts.
Quality in every step
We challenge the old and test new solutions where it truly matters. Improvements can be big leaps or small, smart steps—the important thing is that we keep moving forward. Continuous development is in our DNA, and while we’re proud of what we achieve, we’re never satisfied.
Innovation in everything we do
We challenge the status quo and test new ideas where they make a real difference. We encourage ideas, rapid experimentation and openly shared learnings. Improvements can be major breakthroughs or small, smart steps — what matters is that we keep moving forward. Continuous development is part of our DNA, and while we are proud of what we achieve, we are never complacent.
Knowledge is healthy
Strong knowledge is essential for development — as a company and together with our customers. We value experience and deep specialist expertise, whether it concerns the technology we use, the raw materials we work with, or the markets we operate in.
Our products
We are the leading Nordic supplier of ready-to-eat avocados, sold both under private label and our own brand, Hållbar Mognad. Using the same precision and quality, our technology is also applied to other climate-sensitive fruits, such as kiwi and mango.